1. They add detail. When looking at a photograph and while watching a film, colors help bring out the details that would have been lost if it had been in black and white.
2. They can alter the mood. Proper use of color can help to brighten moods, ease stress, and much more.
3. Bringing uniqueness to things which otherwise would be the same. A simple swap in coloration can make something stand out among a crowd of similarity.
4. Act as identification. Color-coding can be an easy way to mark controls or belongings.
5. Aid in building a theme. Selecting a few colors to use in a theme can be better then using one set of colors, then switching them later on.
6. Form directions. If certain colors are assigned certain meanings, then you'll know at a glance what to do or where to go.
7. Provide a distraction. In some species of bird, the males are brightly colored and the females are quite plain. Because of this, the males can distract potential predators away from the female: thus protecting her and any young.
8. Attract attention. The colorful peacock shows off his tail feathers in order to attract a peahen. A good combination of colors draw one's attention, while a bad combination could act as a repellent.
9. Act as a warning. Sometimes something is brightly colored to warn of potential danger.
10. To make something prettier. Sometimes you just need to add color to something in order to improve it.
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